In recent years, men's esthetics in Japan has been gaining rapid attention as one of the beauty and health services. Historically, esthetics for women have been mainstream, but the demand for beauty and relaxation among men has been increasing, leading to the expansion of the men's esthetics market. The charm of men's esthetics lies not only in healing everyday stress and fatigue, but also in the potential to improve skin problems and overall physical condition. Moreover, receiving treatments can boost self-esteem and confidence, leading to enhanced performance in daily life. Men's esthetics is expected to garner even more attention as a new beauty and health destination for men in the future.