Japan is a country with many charming elements such as hot spring resorts where you can feel the historical background and culture of Japan, traditional buildings, and beautiful nature. By incorporating these elements and integrating modern entertainment and technology, we can appeal to the world as a more attractive tourist destination. It is important to offer tourists enjoyable experiences through events that incorporate traditional festivals and events, performances set in historical buildings, and experience programs that make use of local ingredients and crafts. In addition, utilizing influencer marketing on social media and user-generated content to promote word-of-mouth information dissemination can be effective. By maximizing the unique charm of Japan and developing promotions that allow tourists to discover new attractions, it is important to promote the revitalization of the tourism industry.