The men's esthetic "sunflower" in Japan combines the tradition of esthetics with a creative and improvisational approach, offering a unique service that incorporates Japanese culture and tradition. This esthetic center focuses on relaxation by therapists while providing original treatments that highlight Japan's culture and traditions. The uniqueness and creativity of "sunflower" provide customers with new experiences and enhance their allure. Moreover, the sessions conducted in a private space of a one-room type apartment deliver a pleasant relaxation effect to customers, offering the ultimate healing experience. By blending Japan's tradition with innovation, "sunflower" has gained popularity among many as a new form of men's esthetic that heals both the mind and body.