By incorporating new elements while cherishing the historical background and tradition, it is possible to create a more attractive and promotional approach. Japan's culture and tradition have captivated many people for centuries, but by introducing new elements in response to changing times, it is possible to appeal to a wider audience. By incorporating traditional festivals and events while adding improvisational elements such as music and dance, it is possible to offer new charms to the audience. Through this approach, it is not only possible to convey the charm of Japan to more people, but also to gain new fans and supporters. The promotion activities that blend tradition and innovation will be an important means to spread the charm of Japan to the world.